The Dark Knight was a great comic. I remember reading it in San Francisco in 1984, and thinking, "Well, this is new."
Now here is the Dark Knight in the "original" form, but there is Batman in front of an image we know as "the World Trade Center coming down in flames," with the Bat of Batman marking the flaming part, above which, we all know, are doomed management and trader people, about to die.
http://upload.wikimedia.org/wikipedia/en/8/8a/Dark_Knight.jpg
The chaining of this knowledge to something else. The morbid fascination and excitement it causes in the Batman ad.
UPDATE, July 28th, 2008
This ad is now hard to find. Downplayed. Too "on the nose."
Now the papers are saying Dark Knight captures the current "national mood."
Or is it that Barack Obama is the Dark Knight?
More likely than either: the ad agency wanted to use the most powerful images in the national memory and did it by replacing the fire of the jet fusilages ripping through the mens' rooms and lounges and offices and cubicles and coffee rooms, with the sign of the Batman.
I want to live in another country sometimes.
Friday, July 18, 2008
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